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What is a Career in Market Research?

LifePage – defines what is Career Counselling?

Market Research

I am very curious about a Career in Market Research. Unfortunately, it is very difficult to find information about What Market Research actually is. Most pages on the internet just talk about How to get into Market Research. It had been a while since I was researching about a Career in Market Research, when I came across:

Manjula Garg's perspective!

Manjula Garg invested 2 years in Market Research. Manjula Garg has worked in Market Research as Research Manager in Kantar. In Manjula Garg's own words, this is how Manjula Garg got into Market Research: "I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016." This link showed on the first page of search results for Manjula Garg:

Career Video on Market Research

In a video, Manjula Garg has talked about various aspects of a Career in Market Research. Manjula Garg started by explaining Market Research as: "Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base." I watched the full video and I absolutely loved it.

It is easy to Google information about what Qualifications are needed to enter Market Research, this video went a step ahead to talk about the body of knowledge one needs to develop to excel at Market Research. Manjula Garg touches upon these in the Education section of the Video:
  • Psychology
  • Good with Numbers
  • Economics
  • Statistics
  • Field Control
  • Data Reading
Skills are the most important factor determining success in a particular Career.
Manjula Garg then explains why these Skills are essential for a Career in Market Research:
  • Multitasking
  • Creativity
  • Team Work
  • Microsoft Office
  • People Management
  • Communication Skills
Positives of this Career are quite interesting.
Manjula Garg believes that the following are some of the Positives of a Career in Market Research:
  • Monetary Potential
  • Networking
  • Dynamic Job
  • Travelling
  • Up-to-date
  • Growth Opportunities
Challenges are the other side of Positives and this Career is no exception.
And, Manjula Garg believes that one needs to prepare for following Challenges of a Career in Market Research:
  • Uncertainty of Future
  • Handling Stakeholders
  • Work Pressure
  • Work-Life Balance

In the final section of the video Manjula Garg talks about How a day goes in a Career in Market Research. This video is by far the best video on a Career in Market Research, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video:

Career Counseling 2.0

This video on a Career in Market Research was an eye opener and it got me very interested to learn more about the LifePage platform. LifePage has the most comprehensive Career List. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 LifePage has made a science of Career Counseling. Its awareness focussed approach is much more practical and action-oriented rather than absolutely any other Career platform. I suggest you learn more about them on:

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Information about other Career Options

I also looked out for more information about other Career options and found these great articles:
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